|Basic strategies for
Marketing your website are listed in Marketing 101 - these
techniques are basically free considerations. These techniques
will ensure that your site may be returned on a basic keyword
search - but does not guarantee the potential customer may see
it. If 5 million websites are returned on a search and
your website is on the bottom of the list of 20 websites per
page - the potential customer would have to click many times to
even see your website.
Much like the 'yellow pages'
potential customers are more likely to click on a website listed
on the first page of search results - not the last page.
In order to get a premium
listings in top search engines and services (Yahoo, Google and
AOL) you enter a new realm, the realm of Paid
AOL typically wants to know your
marketing budget and if it is less than $5,000 - it is next to
impossible to get listed through a premium listing on AOL.
Yahoo and Google Paid Promotion Services
will list your website at the top of the search (based on
keywords) or provide you a sponsor link to the right.
Keywords are priced based on how competitive the keyword is and
how high your competitors are willing to go - much like an auction.
You will pay on a Cost Per Click (CPC) basis. That is every time
a customer 'clicks' on your link you will be charged from Yahoo
and Google. Remember that just because a customer
visits your website it does not guarantee a sale - I believe a
good average is 10 customers viewing = 1 sale.